Now that Google has hit the ground running with a smaller, more portable tablet, the rumours of Apple doing the same with an iPad Mini are again starting to ramp up.
We’re now hearing from Bloomberg, usually a very knowledgeable source when it comes to insider Apple info, that the Cupertino Company has plans to launch a smaller iPad tablet device in October.
As we’ve heard before, the report states that the screen size will be decreased from 9.7-inches to somewhere between 7 and 8-inches. We’ve heard rumours before that the exact size will be 7.85-inches diagonally, but those same reports said that the screen would also be the same pin-sharp Retina Display used in the iPad 3 – Bloomberg says that’s not going to be the case.
The publication spilled little else about the rumoured device, but it does seem to firmly believe that such a product will be launched later in the year. We’re not convinced that Apple will put such a product into production however, due to its ever increasing stranglehold on the tablet market.
Gartner reports that in a tablet market that is expected to reach a value of $66.4 billion this year, Apple has a whopping 61% share of the market with its 9.7-inch iPad tablet in three different generations.
Sure, a smaller tablet to compete with the affordable likes of the Google Nexus 7 and the Amazon Kindle Prime could virtually kill off the tablet market, but will it be worth doing for Apple? They’ve always pointed a disapproving finger at Google’s Android and its fragmentation on devices of all shapes and sized, and ex-CEO Steve Jobs famously decreed that any screen smaller than the iPad would be too small.
Apple tends to reserve the September/October time of year for launching a new iPhone, but perhaps a new iPad will join it to fill the gap between phone and tablet. We’ll need to wait to find out!
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