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Samsung beats Apple in smartphone sales

It’s no secret that these two companies don’t see eye to eye, therefore this latest bit of news to come through from research conducted by Strategy Analytics, that shows Samsung has overtook Apple to become the world’s biggest seller of smartphones between July and September, will not doubt be a kick in the teeth for the Cupertino company.

The report showed that Samsung sold 28.8 million smartphones within that three month period, compared to 17.1 million from Apple – and Nokia close behind with 16.8 million. It’s thought that Apple’s growth was stumped a bit by the fact that customers were waiting for the launch of the new iPhone 4S, instead of going out to buy the iPhone 4.

Comparing the whole of the mobile phone market, it’s Nokia that came out top with a market share of 27.3%, closely followed by Samsung with 27.3% – Apple are currently in fifth place with 4.4%.

Samsung’s success in the smartphone market is no doubt down to the popularity of the Galaxy smartphone range with sales of $2.3bn (£1.4bn).

Alex Spektor from Strategy Analytics said “Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution”.

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