Whereas Microsoft saw searches through its Bing service drop by around 1.38 per cent for the month, Google’s rose by 1.50 per cent. Experian Hitwise says of the news: “Google has certainly been dominant in search for the last ten years but even by Google’s high standards, to capture 92% of the UK search market is quite an achievement.” The search giant has recently unveiled a new, more refined and modern look across its many platforms, suggesting it’s still hungry for users’ attention.
EH claims that google has more traction here than in most other markets – suggesting that the US has a much more evenly distributed search market. “In the UK Google has woven itself into the core fabric of Internet usage so much that other players are struggling to keep up,” says the company. “The interesting challenge for the future is how other search engines will react to compete with Google’s ever expanding list of propositions, including the new Google+ social platform.”
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