The UK mobile network Three has announced today an extension on its radical All-You-Can-Eat data plans, and as from October 7th all of Three’s new and existing contract smartphone customers will be able to enjoy the boundary-less freedom of as much data as they can use with a minimal £3 per month charge.
With Three already pushing the contract boundaries with its unlimited Talk and Text plans and its very cheap deals, the new All-You-Can-Eat data bundle will surely make the network even more appealing to new customers.
The move extends Three’s mobile data offer, giving complete peace of mind to its smartphone customer base. It follows the success of All-You-Can-Eat (AYCE) data on The One Plan contract, launched in December 2010, and a £15 bundle deal including all-you-can-eat for Pay and Go customers, launched in March 2011.
The introduction of AYCE handset data for contract smartphone customers is aimed at eliminating data fear and the worry of massive out-of-bundle data charges. It comes as smartphone sales continue to surge, with more than 98% of upgrading Three customers now opting for a high-end data-hungry device, such as an iPhone 4 or HTC Sensation.
Statistics from Three also show that the amount of data customers are using each month is continuing to grow rapidly. For example, the average quantity of data Three’s iPhone 4 customers were using in February this year was around 488MBs per month. By August that number had shot up to almost 1.2GBs.
“The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month,” said Thomas Malleschitz, marketing director at Three UK.
“Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”
So downloading apps, browsing the web, checking out the latest music or YouTube clips, shopping, emailing, keeping up to date with the news, booking a restaurant, using an internet map to get there, and much more becomes hassle and worry free.
Three is also enhancing its most popular Talk & Text plans to offer the same generous allowance of minutes and texts, but with the addition of all-you-can-eat data.
The new plans sit alongside the existing Talk and Text contract handset tariffs, meaning customers can either choose the AYCE option or not.
The new Talk & Text plans, which start from £18 a month with a handset, are as follows:
Talk 300/500/900 with all-you-can-eat data
· 300/500/900 minutes or texts
· All-you-can eat data
Text 100/300/500/900 with all-you-can-eat data
· 100/300/500/900 minutes
· 5000 texts
· All-you-can-eat data
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