Not content with giving its 800 million users Timeline profile pages, Facebook, the social networking giant, is rolling out the changes to Like pages.
Facebook announced this morning that Timeline is now live for anyone who runs a Like page. The new Timeline pages gives users greater control when trying to produce an eye-catching, powerful tools when creating brand awareness.
The timeline itself showcases brands’ unique stories and identities. Facebook is also introducing some handy new admin capabilities, including the ability to sticky selected pieces of content for seven days.
Timeline was introduced last year by Facebook to allow its users to tell stories that create a personal identities, and the philosophy for brands is no different, according to Timeline product manager Sam Lessin.
“Organizations have identities too,” he said earlier this week.
When you visit a brand Page in Timeline layout, the experience becomes more personal. A prominently displayed section on the landing page shows how many of your friends like the brand, as well as your friends’ public mentions of related topics.
“The goal is to make Pages more engaging and more social,” said Gokul Rajaram, Facebook’s product director for ads.
A new admin panel has been introduced meaning you don’t have to navigate to a separate page to make changes, and update improvements. The panel is also used to check notifications, gives chart-based performance and allows users to send private messages to the page admins.
Page administrators have until March 30 to curate their new profiles, then the revamp goes live for everyone.
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I recall sending facebook an idea I called “Timeline” about a year before it came out, really should have patented it 🙂 Anyway my Timeline idea was in bringing people’s life “timelines” together even before the internet was invented, so your photos from that rock festival in ’68 might merge with other’s with the same position in space and time, ie on a timeline that is near yours and you might be able to have an alert that puts you in contact with people who were near you at the time and you may even be on their photos and they on yours, you might discover more about your memorable things as a result.. But facebook’s timeline didn’t go towards this idea..
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