Ikea is often found at the butt of many a joke, but the Swedish flat-packed furniture co. has turned the humour on top tech brands such as Apple and Samsung with a new promo video for its 2015 catalogue which they are dubbing the ‘BookBook’.
Presented just like a spec video for an Apple iPhone or Samsung Galaxy product, the Ikea BookBook promo spoofs these expensive brands revealing the catalogue at all angles, seductively rotating and showing off the lavish features of the free wares on offer.
These include a 7.5 x 8 inch ‘device’ which does not require a charger and boasts high definition visual content at the turn of a page and the video shows the simplicity of moving back and forth through the catalogue by easy finger motions. Bookmarking and sharing options are available by folding a page corner and physically passing the book to somebody. A remarkable demonstration of modern technology!
You too can “experience the power of a book” in this rather amusing clip. We assure you it’ll probably be the best specifications video you’ll see today!