Amazon gets one over on Apple – Cloud allows eBook sales to continue on iPad

Amazon has sneakily got the best of Apple, after the Californian tech-bully attempted to halt in-app purchases of eBook from the online retailer on its own gadgets.

By cleverly employing the web-based Cloud, Amazon has set up Kindle Cloud Reader, a service which allows readers to make their purchases online rather than through an app – thus avoiding the reason for Apple having yet another of its tantrums.

Forsaking the previously used Kindle for iPhone and iPad applications, Amazon’s new Kindle Cloud Reader is available now at read.amazon.com and  it allows for up to 6 devices to share the joy of reading – across PC, Mac and iPad (iOS4) and through Safari and Google Chrome web browsers. Purchased titles can be read while offline with HTML5.  

This is a slap back across the chops of Apple, who last month effectively shut up shop for Amazon’s German Appstore by putting a legal bind on the retailer which denied developers the chance to submit their apps to the market.

Here’s your receipt, Apple.

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