That initial 5GB of free storage – which can be used for any type of file, not just music – gets bumped up to a more meaty 20GB for anyone who purchases an album from Amazon. Further increments of 20GB are then available for yearly subscriptions starting at $20. Think of it less as a rival to Spotify, and more like a kind of DropBox-meets-iTunes affair.
There’s currently no word on when Amazon will be bringing this service to the UK, but we’ll keep you posted. Should Apple’s iTunes be shaking in its boots? Let us know your thoughts on the Gadget Helpline Twitter feed.