Amazon has today launched a brand new Login with Amazon feature to the world which will allow users on registered websites to use their Amazon account details to login and use services without going through the annoying sign up repeatedly on every website.
The system is akin to the way Facebook allows certain websites to login with Facebook to use the comments, registration and accounts system.
Login with Amazon uses your account credentials to login and gives the ability to even share parts of your profile through apps, games and sites for ease of access. Again, like Facebook login.
It then uses the retailer’s existing trusted sign-in security for the rest of the login thus reducing the time to sign in and keeps things tidy with one login.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon vice-president, eCommerce Services.
“Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
Amazon has also stated that according to a 2012 Harris Interactive study, over half of all American internet users have five or more unique passwords to remember, which the Login with Amazon will reduce by eliminating the need for users to create an account and password for individual websites each time.
The service is free to use for websites and can be implemented you can find out more from Amazon.com on how to use the system. Since its inception the Signup with Facebook option has changed the way that websites use integration with its customers as the users are easily signed up and accountable with their own profiles.
Check out the video below to see more on how Login with Amazon works.
[spoiler]
Amazon Announces Login with Amazon to Reduce Sign-In Friction and Drive Higher Customer Engagement
Developers and website owners can securely connect with Amazon’s over 200 million active customers
SEATTLE–(BUSINESS WIRE)–May. 29, 2013– (NASDAQ: AMZN) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites. Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.
According to a 2012 Harris Interactive study, over half of all American Internet users have five or more unique passwords to remember. Login with Amazon reduces sign-in friction by eliminating the need for users to create an account and password, and instead allows them to sign-in using their existing Amazon account information. Amazon customers can choose to share certain attributes of their account profile with apps, games, and websites by using Login with Amazon.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
As early adopters of Login with Amazon, Zappos and Woot, both Amazon subsidiaries, saw significant customer adoption. Zappos saw 40 percent of its new customers choose to sign-in to Zappos.com with an Amazon account. Woot found that new customers picked Login with Amazon two times more often than any other social login on their site, and those customers had the highest rate of order conversion.
Login with Amazon is available at no charge to developers of apps, games, and websites. The service is easy to integrate, as developers can typically go from registration to launch in a matter of hours. It is based on the OAuth 2.0 authorization framework, allowing developers to leverage a widely-adopted open protocol. For additional details about Login with Amazon, including code samples and the SDKs for Android and iOS, please visit login.amazon.com.
Login with Amazon is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:
The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and leads to better engagement with games.
In-App Purchasing on Kindle Fire, Mac, PC and web-based games. This enables developers to offer items in their apps and games while allowing their end users to simply use their Amazon accounts to make the purchase.
A/B Testing, which helps developers improve app functionality with the ability to simultaneously test two different in-app experiences to determine which is more successful prior to launching to a broad audience.
Game Connect, which lets developers list their virtual goods for sale on Amazon, increasing discoverability of their games and making the purchase of virtual goods as easy and convenient as possible for customers, leading to increased monetization for developers.
Amazon AppStore submission for distribution to nearly 200 countries globally enables developers to reach millions of Amazon customers worldwide.
[/spoiler]