Here’s a plot twist – Online retailer and Kindle creator Amazon has escaped from the net and opened an actual book shop in the United States.
The one of a kind Amazon Books store will build on the retailer’s 20 years of bookselling experience online and find a convenient and permanent residence in the shopping centre at Seattle’s University Village. It will carry a largely stocked range of printed books – you know the ones with actual covers and pages and everything. Books available in the real-life shop will be stocked based on the number sold on the online store and also by their popularity and customer ratings from both Amazon and other sources including Goodreads.com.
Of course, it’s not all going to be hardbacks and paperbacks on offer. Amazon will still be pushing its Kindle range of e-readers and Fire tablets in store too, with a number of models available to go hands-on with and try. They’ll also be showcasing the Amazon Echo – a new voice activated speaker/streaming music device. Ideal if you like a bit of ambience to accompany your reading.
With many retailers looking to establish themselves as online brands it may seem strange and a somewhat backwards step that Amazon are looking to do the opposite but after seeing what they’re actually achieving we think you’ll agree that Amazon Books could be something really ground breaking – a walk-in website which is an intriguing collected edition of both traditional and digital reading.