Skip to content
Home » Site-Sections » Gadget News » Apple Launching New 15-inch Macbook Air in 2012 to Rival Windows Ultrabooks

Apple Launching New 15-inch Macbook Air in 2012 to Rival Windows Ultrabooks

Rumours are coming in that tech giant Apple is set to offer yet another update to its hugely popular MacBook Air series with a new range of ultra thin notebooks coming early in 2012.

DigiTimes is reporting that the Cupertino based company will be vying for the top spot in the slim stakes next year, after the recent success of a new breed of ultra-thin Windows notebooks, known collectively as Ultrabooks.

Sources are saying that in the first quarter of 2012 Apple will be releasing new 11.6-inch, 13.3-inch and 15-inch super slim MacBook Airs. Apple currently sells the Macbook Air in 11.6-inch and 13.3-inch sizes, but a larger 15-inch model would be totally new.

An ultra-thin Macbook with a decent sized screen such as 15-inches would offer a direct rival to the Ultrabook products from companies such as ASUS, Toshiba and Acer, most of which use the same size of screen in their products.

The information comes from an “upstream supply chain” who also states that the Macbooks may have cheaper price tags than their predecessors, which would most likely be to help Apple compete with its new Windows-based competition.

Apple is rumoured to have already begun production on the new range of Macbook Air notebooks, with test devices likely to be in circulation at Apple’s Cupertino-based headquarters, 1 Infinite Loop.

Despite an incredibly thin, attractive and highly portable design, Apple’s Macbook Air hasn’t fared as well as other Windows-based notebooks, mainly due to price. Apple is said to be dropping the price with its 2012 Macbook Air range in comparison to the current range, in an attempt to increase its market share.

Would you be tempted to get a Macbook Air if the prices were to drop?

Let us know your thoughts on our comments below or via our @Gadget_Helpline Twitter page or Official Facebook group.

Source: DigiTimes