Beats, the company which mobile co. HTC recently bought a major share acquisition from, has launched a new set of headphones in its ‘Beats by Dre’ range. Following ear-gear inspired by Lady Gaga, Justin Bieber, P.Diddy and Bono, the latest Beats come from French club and pop chart DJ David Guetta.
The ‘Beats mixr’ headgear is designed for wannabe ‘superstar deejays’ like Guetta and are of a compact and lightweight construction intended for long periods of use and easy transportation between all your top clubs and venues. Despite its featherweight the Beats mixr phones pack a punch – delivering a studio-quality sound even in a noisy club. The set also features swivelling phones so a DJ can also tune in to his (or her) adoring crowd.
Guetta applauds the work Beats has put into the eargear: “The sound is better than anything I’ve experienced before because it doesn’t distort no matter what volume I am playing music at. They’re easy to travel with because they’re so light and compact.”
The Beats by Dre range was created by iconic hip-hop star Dr.Dre and Interscope-Geffen-A&M chairman Jimmy Levine. Levine speaks of the latest collaboration with one the world’s most recognised DJs, who has worked with pop names such as Kelly Rowland and Akon: “As David can attest, the quality of headphones can make or break a performance and the Beats mixr will provide DJs with studio quality sound along with the impact of a live concert in product that is durable and flexible enough to withstand the most intense performances.”
These Beats hit the streets in October and are expected to cost around £250 from HMV stores and internet retailers.
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