Beats is close to launching its ‘game changing’ music streaming service and is encouraging music fans to register their username online now in anticipation for when the Beats drop in January.
The US-based Beats Music service has been in the works for a while with noise getting louder throughout 2013 and in October it was revealed a rival to popular service Spotify was nearing launch.
Beats Music was expected a bit earlier than this but Beats execs have suggested the delay was down to ensuring a quality service rather than ‘pushing it out the door’ and when it finally goes live we should expect “a perfect harmony between the algorithm and human curation. Between the man and the machine.” – Pretty deep, not surprising from the project which will be heading by Nine Inch Nails musical maestro Trent Reznor.
Beats Music is expected to be available as a streaming platform for web browsers on both PC and Mac, and also to become available on smartphones and tablets with Android and Apple iOS.
A registration page is now available for US residents, only to bag their spot on the service, however visiting the web page from the UK will redirect to a Beats Music homepage with no information on registering or anything about a worldwide launch. More specifically a launch on this side of the pond, but we’re all ears.