Research In Motion’s Blackberry brand has been floundering of late, with several statistics sites prophesising doom for the brand’s market share and lowering profits by 47%.
The Blackberry subscriber base increased by 40% over last year but that wasn’t enough to stop RIM’s net income dropping a massive 60%, forcing the company to drop sales prices of handsets and then spend almost half of the company’s cash in a single business quarter.
In reaction to this news, analysts have been speaking some dire words about the company’s future and RIM’s stock subsequently has dropped like a rock attached to a bigger rock. If that wasn’t bad enough, RIM’s market share apparently dropped into single figures in the last business quarter. It’s not looking good for the company.
However there’s always a last gasp before something dies properly, so here’s the latest leak of the new, all completely touch-operated Blackberry Curve Touch 9380.
The devices is purported to include an 800MHz processor, a 3.25-inch display, a 5-megapixel camera with 720p HD video recording, 1GB of storage space and NFC capabilities on top of all that. Not bad for a dying brand, eh?
Although these specs are good, they might not be good enough to compete with the rest of the Smartphone crowd, since the 9380 has been awaiting launch since being announced this January, a massive eight months ago.
RIM certainly needs to turn the tide or face doom, and sadly this phone isn’t probably the best option.
The BlackBerry Curve 9380 is apparently to be launched “sooner rather than later” the phone still hasn’t been given a specific release date.