Draw Something is the latest social games craze, picking up 25 million users in five short weeks with its simplistic Pictionary-style gameplay. The game’s topped the Facebook Connect charts this week (as compiled by AppData), knocking off social gaming heavyweight Zynga’s Words With Friends app, with 3.5 million new daily users. Draw Something is also currently the top paid and free app in both the Google Play marketplace and the iOS App Store – quite a string of achievements.
Of course, with great success comes great attention. There have been a lot of rumours floating around the web over the past few days that Draw Something creators OMGPOP are now an acquisition target for a number of social gaming titans, including Japan’s GREE and the aforementioned Zynga. With the game bringing in six figures a day, OMGPOP may demand an asking price between $150 and $250 million.
The paid version is currently on sale for $0.99 or £0.69, so if you haven’t upgraded yet it’s well worth the investment. You’ll get enough dosh for (almost) two colour packs, which make drawing a whole lot easier as you’ll have triple the colours. The paid version also doesn’t have ads, which is quite a relief (and could be reducing your Android handset’s battery life substantially).
This is definitely a story to watch, so stay posted for all of the latest Draw Something and other social gaming news.
UPDATE: Less than 12 hours after this article was posted, Zinga has proudly confirmed that it has acquired OMGPOP, the developer behind Draw Something, for $180 million plus $30 million in employee-retention payments. Not bad for an app that’s been around for just 6 weeks, don’t you think?