With Facebook’s CEO Mark Zuckerberg chatting about their latest purchase in the form of the virtual reality company Oculus, the social network founder also mentioned a few interesting points about Facebook (and Instagram) too.
During a conference call to announce the Oculus VR purchase, Zuckerberg revealed that Instagram now has a user base of over 200 million which has doubled since February of last year and that in January 2014, 53% of its advertising revenue was drawn from its mobile apps.
See also: Facebook to use Drones from Titan Aerospace to bring the Internet to all
On top of that, Facebook itself now has 1 billion monthly active users on its mobile apps, which compared to the last quarter of 2013 is up by 55 million, which is a huge growth for the platform. This takes the total users to 1.23 billion which shows that Facebook is still growing despite its already enormous size.
Facebook has just purchased Oculus VR for a cool $2 billion and when talking about the purchase Zuckerberg said that “Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” which explains the apparent odd coupling of Facebook and a company who makes virtual reality gaming headsets.
He also said that the company “planned to expand the use of Oculus beyond gaming into communications, media and entertainment, education and other areas”.
What today’s announcements does show is that Facebook is far from slowing down, and we’re likely to see more acquisitions as the company branches out into more new areas.