Following the footsteps of rival Apple, Internet giant Google has opened it’s first high street store in Tottenham Court Road, London. Kind of..
Despite not being an entire one-stop Google-shop, located within the familiar setting of Currys/PC World is the UK’s first ‘Google Chrome Zone’ – a dedicated section for Google gadgets including the Samsung Series 5 ChromeBook, featuring it’s Cloud-based connectivity to run a vast selection of software and apps. Because of the differences between using a ChromeBook and regular laptop, Google has now provided trained experts to man the store-within-a-store and offer guidance and advice to customers in hope that they will choose to hop aboard the cloud and enjoy the exciting new Google computing experience.
Arvind Desikan, Google’s Head of Consumer Marketing in the UK says that the hands-on experience for budding-buyers is most important and those who have tried out a ChromeBook and “had a play” have said that using the gadget in a designated testing store “made a huge difference to their understanding of what the ChromeBook is all about”.
Google had previously opened a store in its home state of California and the Tottenham Court Road mini-store is set to become the first of many, with another due to open on October 7th in Essex before a countrywide and worldwide roll out.