Motorola has launched its latest Android running budget smartphone, this time in the form of the Moto E which offers a super affordable price tag for a pretty decent smartphone.
The Moto E has suffered a few leaks in the past few weeks, but with the nature of the Handset, we doubt Motorola was losing much sleep about it. The Moto E is a budget friendly smartphone that will retail for just £89 for the SIM free unlocked price.
For this sub £90 price buyers will get a 960 x 540 4.3-inch display, simple 1.2GHz Snapdragon 200 processor, 1GB of RAM, Android 4.4 KitKat and a decent 5-megapixel camera and 4GB of internal memory (plus a microSD slot for up to 32GB of storage) to store those pictures.
Motorola has proved that you don’t need to be feature laden and highly priced to sell smartphones, with its Moto G mid- ranged handset getting rave reviews form customers and tech companies alike.
The Moto E is looking set to be another success for Motorola too as it will be a easy sell for many networks (it will most probably be free on lower priced contracts) and it has a strong Brand behind it with the Motorola name.
But what sells the Moto E and the Moto G the most is the Specifications of the handset vs the price points, which basically means users are getting much more than they normally would, for the price.
What’s more Motorola is promising “all-day battery life” for the Moto E, and the handset is tough as its fitted with scratch-resistant Gorilla Glass 3 and P2i’s waterproof nano coating making the handset splash-proof. Additionally the Moto E features interchangeable backs, called Motorola Shells, which provide many color and design combinations to let you customize the look of your phone.
Finally, Motorola are looking forward with the Moto E by guaranteeing that the next upgrade to the Android OS will be available for the Moto E when it gets released. This is something you would not get from the likes of Samsung, Sony and Motorola.
The Moto E is tipped for release before the end of May, but no set dates have been announced.