After the news that U.K based LoveFilm has bagged a deal with Disney, Stateside rival Netflix has responded by inking a new partnership with DreamWorks Animation which will add beloved characters such as Shrek and Kung Fu Panda to the streaming service along with the promise of new and original children’s shows exclusive to Netflix.
New animated programming from the Steven Spielberg founded Dreamworks will appear on Netflix starting in 2014 and the movies and TV on-demand platform is set to host over 300 hours of brand new material which will be seen no where else online and this content will be available on its website and through apps for popular mobile devices and games consoles.
This deal will also entitle Netflix viewers to new releases such as the upcoming Turbo, an animated sports comedy about a racing snail but so far there’s no official word on what the original content will be or whether it will be based on existing franchises. There is an exciting possibility we could see spin-offs from Dreamworks Animation greats such as How to Train Your Dragon and Madagascar.
For the ‘grown-up’ audience Netflix currently boasts a line-up of exclusives such as drama series House of Cards, werewolf thriller Hemlock Grove and the return of comedy fave Arrested Development which recently attracted half of all Netflix viewers in its fourth season’s debut weekend.