PURE launches new ‘Pure Music’ on-demand cloud music service

DAB and Radio experts PURE have made the leap into the cloud with a new service called Pure Music, which will rival the likes of Spotify and Deezer.

Pure Music is a subscription service which will bring the user music on-demand and wherever they go, with compatibility for a wide range of devices.

For the reasonable cost of £4.99 per month, subscribers will gain access to millions of songs from the Pure Music library. You’ll be able to listen to tracks on your PC or laptop using the Pure Lounge website, on your smartphone using the Pure Music app, or on a selection of PURE’s Internet Radios.

Listening is unlimited and advert free, with all content being stored in the cloud. This means you don’t have to store your music anywhere, freeing up valuable space on your PC or phone. In the Pure Lounge you can browse and search for artists, albums or songs, create playlists, listen to online radio stations and even view recommendations based on your listening preferences.

PURE have a range of eight Internet Radios which are also capable of streaming music from the new Pure Music service, so you’ll be able to listen in the kitchen, in the garden or anywhere else in the house. The Internet Radios compatible with the service are: ONE Flow, EVOKE Flow, Oasis Flow, AVANTI Flow, Sirocco 550, Siesta Flow, Contour and Sensia.

There is currently an app available for iPhone and iPod Touch which lets you stream music from the new Pure service, and we’re told that a version for Android smartphones and devices will be along very soon.

It’s nice to see a new contender in the music streaming market, and we can certainly see where PURE’s Pure Music service will appeal to consumers. Those who have a Pure Internet Radio in any room in the house will be able to browse and listen to tunes from the service using a Wi-Fi connection. Equally, if you have an iPhone or iPod Touch you can stream music anywhere, and dock your device to a speaker to pump out the tunes.

The service will go live to UK customers in December, and will be rolled out to other countries worldwide later in 2012.

Is Pure Music a service you would subscribe for instead of Spotify or Deezer?

Let us know your thoughts on our comments below or via our @Gadget_Helpline Twitter page or Official Facebook group.