Samsung has announced a huge sponsorship deal which will see it give away 1 million copies of Jay-Z’s new album The Magna Carta Holy Grail 72 hours ahead of its July 4th release, exclusively to Samsung smartphone users.
A deal worth some $20 million was rumoured to be in the works between the Korean electronics giant and the Brooklyn-born rapper, and last night revealed the new album and deal to the world.
Samsung has bought 1 million copies of Jay’s new album – reportedly at $5 a pop – and will offer it as a digital download through a special app. The app, for which we don’t yet have a name, will be available to download on the Samsung Galaxy S4, Galaxy S3 and Galaxy Note 2 and will unlock a digital download of The Magna Carta Holy Grail a whole 72 hours ahead of its public release. You’ll have to be quick though, as once the app has been downloaded a million times there will be no more downloads on offer.
The app won’t just offer access to the hotly anticipated album; it will give Samsung mobile users an “unprecedented inside look into the album personal stories and inspiration,” according to Samsung.
As a little teaser, Samsung has posted up a video of Hova in the studio working on his 12th studio album alongside super producers Timbaland, Pharrell Williams, Swizz Beatz and Rick Rubin. If look closely you’ll spot the Galaxy S4 and Galaxy Note 8.0…