Sky has announced some new on demand initiatives today just after the company also released its third quarter financial results, which have subsequently revealed that Sky’s catch-up services have seen a big boom in popularity.
In the results BSkyB announced that over 45,000 of its customers have connected their set-to-boxes to home broadband services every week in the first three months of 2013 to use the interactive and on demand services.
With this in mind Sky has announced that it will be airing several of the first episodes of new TV series via the on-demand service before they air on television. This will be the case for brand new series such as Hannibal, which will air its first episode online, and new episodes of returning Sky series such as Trollied, Mad Dogs and The Borgias.
The feature will cover content from the three Sky channels – Sky One (channel 106), Sky Living (channel 107) and Sky Atlantic (channel 108) – and will all be available before the shows have aired (there are no specific release dates at the moment) and with Hannibal set to air next week on the 7th you can catch the show now using Sky’s on-demand services!
Sky has also revealed that it has had a major success with its on-demand streaming of the Game Of Thrones TV series where it has placed the first 2 series of the award-winning show on-demand for no extra fee for subscribers. These episodes have subsequently been requested over 1.4 million times since the third season started airing.
Sky, Netflix, iPlayer and Lovefilm are all making massive changes to their on-demand and streaming services which are in turn changing the way we can enjoy our television and films, including exclusive new content, HD TV and early online previews. We love the changes and are excited to see what this does to other streaming/on-demand services.