Xbox One Price Drops to Below £330 to Undercut PS4

A substantial price drop for Microsoft’s Xbox One brings the console into direct cost competition with Sony’s PS4 at £329.

In an attempt to play catch up with its leading rival Sony, who were able to offer a no-frills PS4 console package for an RRP of £330 since February, Microsoft recently dropped the Kinect sensor from its Xbox One package, removing the excess hardware which supposedly offered not only a smoother console experience but most importantly a cheaper option to appeal to potential buyers.

Today some retailers have been spotted discounting the Kinect-less Xbox One console with one controller and necessary cables to price beat a PS4 basic package by one whole pound. Amazon even offers a pre-order bundle including a white Xbox One console and download copy of new game Sunset Overdrive also for £329 (release date October 31st).

After a difficult ten months since launch, with its next gen offering suffering a number of setbacks leaving possible sales affected, Microsoft will be hoping for a strong entrance into the Christmas buying season and price drops might just be the warm up the gaming market needs to tip PS4 to the top of the sales this year.

See Also: 1 Million PS4 Consoles Sold in UK