The Mac division of Apple’s App Store is currently celebrating a massive milestone after reaching the 100-million mark for digital software downloads.
The App Store opened up its desktop department less than a year ago in January 2011 with an initial library of 1000 software apps. Until then the store was solely a marketplace for mobile apps for iPhone, iPad and iPod Touch and Apple’s Senior VP of Worldwide Marketing, Philip Schiller says “In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry.”
The Mac range has seen much development this year. MacBook Air was refreshed and with it came the evolution of Mac operating platform Snow Leopard upgrading into OS X Lion this July. The version 10.7 OS came as a digital download purchasable through the App Store and this was offered as an alternative to buying a physical disc copy. OS X Lion was reportedly downloaded one-million times in just one day and by October Apple claimed that number had increased by a further five-million.
The Mac App Store also offers games, multimedia, creative, office tools and more and allows app-buyers to interchange and shift software from one Mac machine to another, much like the App Store for iOS allows between its host gadgets.