Cisco, owner of the once hugely popular portable Flip Video Camera brand, has confirmed that they will kill off the brand and cease all manufacturing.
In an interview with Pocket-Lint, Cisco’s global head of public relations confirmed that the Flip Video business would be shut down and production of all devices will be stopped.
The move seems very sudden, as the pocket USB camcorders made by Flip have seen a fair amount of success in recent years. “Stopping the business rather than selling it was the best course of action,” said Cisco.
Networking giant Cisco took over Flip Video a few years ago, but now it is severing the ties with the Flip range. No specific reason is being given for the decision, though speculation is growing suggesting that the range of Pocket Camcorders weren’t selling as well in recent months. Many are putting this down to the rise of the smartphone, and handsets which are capable of recording 720p HD video, something the Flip Mino HD camcorder did as a standalone device.
It looks as though Cisco are looking to concentrate on their power in the networking market and move forward with it, leaving Flip Video by the wayside.
Cisco say they will continue to support the FlipShare video sharing service for their existing customers for the meantime, though they are looking into formulating a “transition plan” for the future, so this support may become outsourced or even dropped.
We like the Flip Video camcorders, so we’re a bit shocked and disappointed at Cisco’s decision to drop the range. What are your thoughts on the decision? Let us know your thoughts by leaving a comment on the page, or tweet us @Gadget_Helpline.