A 23 year old Middlesex student has invented a uniquely styled smartphone which will hit the consumer market later this year. That unique selling factor is the device’s casing – this is the first ever mobile to be encased in bamboo.
Kieron-Scott Woodhouse designed the casing concept around Google’s Android platform, specifically newest version 4.0 Ice Cream Sandwich, and calls the gadget ADZero stating that the device also has “specs that rival current market leaders”. As for the choice to use the unusual material he says “Bamboo may seem like a strange material to use for a phone, but it’s actually extremely strong and very durable, perfect qualities for this kind of application.”
The student’s dream was that ADZero someday would be marketed to a small Chinese following, but when the phone proved a big hit at the last year’s London Design Week the university project became something much more and the super tough hardened bamboo smartphone will now receive a release in a number of countries including the UK in the latter half of 2012, through the Middlesex Uni student’s own company A.D. But it won’t appear in any old shop. This one will be only available in trendy “design-aware” outlets. The final product may even feature other components made from bamboo when the gadget is finally released.
The ADZero will also boast a innovative camera flash feature which circles the lens, surrounding it and casting more light on the shooter’s subjects.
Woodhouse says “Completing my final year and working has been challenging, but my course and the project complement each other well and it’s a great start of my career. I can’t wait to see my mobile phone in shops this year.”