After recently announcing that its partnership with Minecraft would bring a new online construction game our way in the next year, Danish brick-maker LEGO has revealed its first in a range of physical building sets based on the world of Minecraft which will become available in “all good toy shops” and through LEGO’s online outlet from this summer.
Minecraft was awarded a deal after it was voted for by thousands of fans on LEGO’s CUUSOO, a forum for budding brick-makers to submit their ideas of new projects for LEGO’s approval. LEGO’s New Business boss Paal Smith-Meyer made the news official: “LEGO Minecraft Micro World is designed to celebrate the essence of the LEGO concept and the Minecraft gaming experience.”
In the game of Minecraft you must amass resources to build anything and everything and the resemblance to the world’s favourite toy is undeniable. The makers of Minecraft admit that their creation is inspired by the childhood fave which has been in circulation for over 60 years, so isn’t it so perfect that the past meets the future by the physical and digital construction products uniting?
LEGO will aim to refresh its digital reputation, which has thus far been rewarded with a number of lucrative licenses including Harry Potter and Batman. In return, Minecraft will now benefit from a new platform and a toy that kids (and grown-ups) can enjoy in the palm of their hand and with the power of imagination and the first set including the blocks to make scenery and a cuboid character named Steve is available for pre-ordering now at www.jinx.com/LEGOMinecraft
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