Microsoft has issued an apology via Twitter after offending Amy Winehouse fans by suggesting that music lovers snap up the recently passed singer’s back catalogue on Microsoft owned digital media service Zune.
Following Winehouse’s death last week at only 27, Xbox 360’s official tweet presence asked that fans should, in tribute, remember Amy “by downloading the ground-breaking ‘Back to Black’ over at Zune”.
This sparked a massive backlash with The House of M branded as ‘insensitive’, ‘crass’ and one tweeter even referred to the post as ‘vile’.
Microsoft, through the tweetbox360 account, has since used its 140-characters-or-less to issue profuse attempts at vindicating itself, starting with “Apologies to everyone if our earlier Amy Winehouse download tweet seemed purely commercially motivated” later adding “Far from the case we assure you.”
Microsoft then reassured in further tweets “With Amy W’s passing, the world has lost a huge talent.”
Ending its campaign to either sympathise, or prevent a PR disaster they finally tweet “Our thoughts are with Amy’s family and friends at this very sad time.”
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