The big theme of this year’s MWC (and indeed this year in general) is companies who are well-known in the East, starting to focus on worldwide products and really impressing with them. Fujitsu is definitely one of these; while they are known in the West as a general manufacturer, they command a significant portion of the smartphone market in their native country Japan.
The big product they’ve shown off thus far has been an impressive but unnamed Quad-Core prototype, which was behind glass at CES but has made it into the open in time for MWC. The phone runs Nvidia’s Tegra 3 4-plus-1 quad-core architecture, with each core running at 1.3GHz. The phone also includes a 720p HD screen (although it was initially reported by Engadget to include a 1080p display, a report that hasn’t been mirrored at other top publications and was specifically denied by The Verge.) Those specs put it near the top of the pack inhabited by the HTC One X and LG X4.
While the phone is powerful, it sets itself away from the rest with its focus on human-centric features. These include clever additions such as complete waterproofing and excellent voice technology; the phone can intelligently change the pitch of an incoming call depending on your age, allowing those on all sectors of the spectrum to listen easily. The phone can also slow down speech, using the natural pauses in human speech to slow down the conversation, resulting in an uninterrupted but slower (and therefore easier to understand) dialogue.
The phone also includes sensors that aren’t often found on smartphones these days. A biometric sensor for unlocking is fairly standard (if unusual in the West) and NFC is a given, but the phone also includes a dedicated rear proximity sensor that can turn off the screen when the phone is placed down on a surface (hopefully this can be disabled for use in docks.) The phone is also due to receive a fast-charging capability such that it can be charged from empty to full in less than an hour.
The emphasis on usability and battery life without sacrificing specifications is very impressive, as is the fact that the phone will be produced in Japan instead of the more traditional China. All in all, Fujitsu is definitely looking like a strong dark horse contender for the 2012 smartphone market.
Image Source: The Verge