Netflix has been assessing and tweaking its pricing structure for some time now and today has informed UK customers that anyone joining the service anew will be expected to pay £7.49 a month. This follows an increase last year when the company added a pound a month, with the price of admission going from £5.99 to £6.99.
The streaming video provider advised its current £6.99 per month subscribers of the change to the monthly fee and ensured that the 50p increase will only affect newcomers – that is until May 2016. However, this is still a foretelling of what’s in store for loyal customers when the price plan beds in and becomes the standard monthly deal.
The reason given for such a considerable price hike is quantity and quality of programming and the email from Netflix reads:
“In order to continue adding more TV programmes and films, including great Netflix series such as House of Cards and Better Call Saul, we are increasing our price for new members from £6.99 to £7.49 for the 2 screens at a time plan.”
It’s true that Netflix has introduced a lot of original content that has got the world talking – establishing itself as a credible entertainment platform in its own right. Take for example shows such as Daredevil and Orange is the New Black, which has entered into its third season as a Netflix exclusive. Netflix also became the only place to catch brand new episodes and the full back library of the critically acclaimed Breaking Bad and now its spin-off Better Call Saul is a weekly fixture.
With such great viewing on offer it comes as no surprise that Netflix is pushing the expectations of what people are willing to pay for the service but also rewarding (albeit for now) the existing customers who have stuck around.