Smartphone messaging service Snapchat has announced another extension to its picture based messenger service with the introduction of Geofilters. Similar to the existing filters option, Geofilters offers new filters based on specific Cities and Locations across the globe.
To launch the new service a video was sent out to Snapchat subscribers showing how the Geofilters work. Check out the video below:
To use the filters, users simply open the Snapchat app, then snap a photo (or more likely a Selfie!) like you normally would, and swipe left or right on your screen to see the usual filters. If the area you are in (Location services will need to be enabled) has a Geo Tagging filter then the filter will be selectable with a swipe.
The promotional video that shows off the feature, where you can see the service bing used for both location and corporate branding, so expect a few Costa Coffee and MacDonald’s Geotagged images soon.
See also: Slingshot is Facebook’s Answer to Snapchat
Currently the feature has limited availability with only two cities supported at launch, though several locations in those cities offer Geofilters. In the official Snapchat blog the company states:
“We’ve had a lot of fun drawing up new filters for special locations in Los Angeles and New York. Swipe right on the preview screen to check them out – they’ll change depending on which neighborhoods you’re in! Although you’ll need to enable location services for this feature, we don’t store your location.”
Sanpchat’s primary feature is to send out a timed picture or vide message out to people with the app on iOS and Android phones. The service has recently seen a host of changes like the chats feature, Filters and the new Geo Tagging service and in June 2014, Snapchat claimed that its stories feature had surpassed snaps with over one billion viewed per day.
Geofilters are available starting today if you are in one of the designated cities.
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