Sony Ericsson has ousted bold plans to go completely Smartphone based in 2012, ditching its budget and mid-range non-smartphone handsets completely to make the Sony Ericsson range completely smartened up!
Sony Ericsson’s president and CEO Bert Nordberg has said that the reassuring smartphone figures would prompt a change in strategy for the company, and stated “We will continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012.”
In the months since Sony Ericsson’s Q2 report, the company has put out an extended range of Android powered smartphones including the Xperia Ray, Xperia Arc and the Xperia Play which have seen a shift in sales and have been received well by the consumer market.
But either way breaking even on a quarter’s financial results is still not great news for any company and Sony Ericsson still need to get its sales and profits up.
We are not sure how a smartphone only line-up will sit with customers but with everyone and their dog seemingly having a smartphone at the moment it may be a logical step for more manufacturers.
Ultimately we and Sony Ericsson are going to have to wait to see if the gamble pays off.