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Update: PETA vs Super Mario – Animal protesters tell Nintendo fans to ‘Relax!’ over obscene game rip-off

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Here’s an update on that PETA vs Super Mario story we covered earlier this week which had gamers in uproar!

Following the NYC launch of Super Mario 3D Land for Nintendo 3DS the animal protection group made a graphic website game based on the Nintendo classic in which a skinned tanuki chased a faux-Mario (in blood-soaked Tanooki suit) across a mock Mushroom Kingdom. The game was filled with Nintendo infringement and a pretty sick and obscene statement. It has raised the fury of many gamers and even fellow animal supporters were outspoken across the web.

PETA has now backpedalled and told Mario fans to “Relax! PETA’s game was meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur”.

The statement continues: “We wish real-life tanukis could fly or swat enemies away with their tails and escape from those who profit from their skins. You can help them by never buying real fur” – It’s a simple statement we can all understand and a cause that PETA could have presented in much better taste. 

[Excerpt from original article – Posted November 15th:]
Super Mario 3D Land is a clash of new and old, balancing elements from Super Mario Bros. 3, Super Mario 64 and Super Mario Galaxy, bringing the franchise up-to-date with brand new 3D graphics and some familiar features returning for first time in many years – such as the P-Wing and Tanooki suit – which has actually raised the ire of animal protection campaigners PETA.

 PETA claims that the plumber wearing the Tanooki suit in Super Mario 3D Land endorses killing creatures and wearing their fur. The campaigners state that the make believe suit, which enables Mario to fly in the game, is inspired by the real-life tanuki – a Japanese ‘raccoon dog’ and to be perfectly honest, until this morning we didn’t even know that a tanuki was a real thing! But our ignorance of native Japanese beasties is beside the point. The lengths to which PETA are attempting to get its point across is purely obscene.

Setting up a website called “Mario Kills Tanooki”, PETA tells its world-wide minions “Tanooki may be just a “suit” in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it’s OK to wear fur.” – We’re all for the protection of our furry friends, but this is truly a mis-representation of the mindset of a typical Nintendo gamer. Clearly Nintendo’s family-fun is a far cry from the blood-lust witnessed on the more ‘hardcore’ gaming plaforms.

The worst part of PETA’s campaign is the game itself, bearing a familiar typeface on the logo, and a mockery of the classic Nintendo Seal of Approval, “Mario Kills Tanooki” features a simile of the Nintendo mascot in blood-drenched Tanooki suit flying above a player controlled tanuki which runs for its life in an ‘8-bit’ scene resembling a level of the popular gaming title. Hopefully the imminent  law suit will make PETA see sense – but then again it probably won’t.

We have to wonder what’s next. A campaign against homelessness for koopa troopers who have lost their shells in random acts of plumber violence? – Absolutely absurd.  

Super Mario 3D Land is released in the UK on November 18th for Nintendo 3DS.


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