Mobile phone network Vodafone has launched a dedicated content channel within the Android Market for apps they feel their customers should try out.
The channel is the first such channel in Europe according to Vodafone, and is available in the UK, Germany, the Netherlands and Spain, and will soon be available in Greece, Ireland and Portugal as well.
Vodafone intend to offer their customers the best news, sport, gaming and information apps in one easy to find place within the Android Market. Most of the apps will be exclusive to Vodafone and will be offered free or at a discounted rate to the app’s regular price point.
Lee Epting, Vodafone Group’s Content Services Director said, “Together with Google™, Vodafone has made it really simple for customers to get to the essential apps they can trust. More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.”
Vodafone customers can find the content channel on the home page of the Android Market on their smartphones and tablet devices.
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Source: Vodafone UK