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Google Play Music All Access streaming service hits Europe, takes on Spotify

Spotify has another rival in Europe today as Google’s Play Music All Access service launches in nine new countries, including the UK.

The streaming service for Android devices and PC launched in the US three months ago and Australia just over one month ago, and now at long last Google has brought it across the pond. The first nine European countries to get to grips with All Access are Austria, Belgium, France, Ireland, Italy, Luxembourg, Portugal, Spain and the UK.

Being ever generous, Google is giving away 30 day free trials through the Play Store to give inquisitive Android users a glimpse of what it can offer. If you’re quick to sign up you’ll also benefit from a reduced monthly subscription price after the free trial of £7.99 – regular price is £9.99, the same as Spotify Premium.

Play Music All Access gives you unlimited access to millions of songs on a streaming basis, with the option to create offline playlists for those times when you don’t have Wi-Fi or 3G on your phone.

There’s also the option to build your own custom radio stations based on artists, songs and genres you like. With a subscription you won’t be burdened by skip limits on radio either, and Google will attempt to recommend new stuff based on your listening habits, which should help you to find new music.

If you’re interested then you can sign up directly through the Play Store on your device or by heading to via the browser of your PC.