The Amazon owned LOVEFiLM streaming service has announced another big exclusive today as the firm will be airing the incoming US TV series Vikings to the UK and Germany in an exclusive deal which will see the show premiere in Germany, followed by the UK, before terrestrial TV.
All 9 episodes of the first season of Vikings will be available on LOVEFiLM from the 24th of May in the UK and from the 15th of June in Germany. The series stars Gabriel Byrne and Travis Fimmel as notorious Norse hero Ragnar Lothbrok and it follows his adventures across the historical Europe.
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The TV series enjoyed some decent reviews when it first aired in the US (the last episode of season 1 finished 2 weeks ago stateside) and LOVEFiLM will be hoping that the exclusive series will help drag people onto their service from rival Netflix.
Netflix has announced numerous exclusive deals in the past few months, including Hemlock Grove, Arrested Development and House of Cards, whilst LOVEFiLM has been focusing on some unique content for its streaming service.
Chris Bird, director of film strategy at LOVEFiLM, has spoken on the exclusive streaming deal; “As the first time a TV series has arrived on LOVEFiLM Instant before airing on traditional broadcasting platforms, this is an incredibly exciting landmark in our history,” and that “We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LOVEFiLM as an effective broadcasting medium for their high-quality and premium entertainment.”
So keep your eyes out on LOVEFiLM Instant for the new series and you can stream the content with a subscription from the 24th of May here in the UK, or the 15th of June if you’re in Germany.