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Sony Ericsson No More – Sony Completes Buy-Out of Mobile Partnership

The Sony buyout of its mobile-making partnership with Ericsson was announced back in October and today the deal is done with the Sony Ericsson name being discontinued and its branding becoming part of the singular entity – Sony Mobile Communications.

Sony snapped up the other half stake in the partnership for over a billion Euros from Swedish co. Telefonaktiebolaget LM Ericsson and the sole owner gave a statement which in part reads “This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony”. Sony likes the sound of its own name it seems and this news follows a recent change to the company’s gaming community which was rebranded from Playstation Network (PSN) to Sony Entertainment Network (SEN).

This looks to be the beginning of all products and services under the Sony umbrella becoming uniformed and in addition to the news of the Ericsson buyout completion we’ve also spotted the first packaging for the Xperia S. The box for the new flagship smartphone from Sony Mobile Communications features a spartan approach – the mobile itself is featured front-on, with Xperia S name in silver in one bottom corner and Android OS logo in the other. At the top right the singular branding of Sony appears and below the company mantra “Make Believe”.

As for what’s in the box – Sony’s first solo hit, the Xperia S is driven by a high end 1.5GHz dual-core beast of a processor supplied by Qualcomm, a whopping 1GB of RAM and 32GB storage, which more than makes up for the absence of MicroSD support. Bluetooth, Wi-Fi and NFC are thrown in for internet and connectivity features and the Xperia S boasts a 12-megapixel camera with Sony’s Exmor R Sensor and LED Flash, with a video output of 1020p HD.

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