Movie on-demand service LoveFilm is doing a great job bracing itself for the incoming barrage from overseas rival Netflix by firstly getting on board for the Xbox 360 Dashboard refresh and now signing an exclusive multi-year deal with film and TV giant Sony Pictures.
Signing up with Sony means that titles such as recent cinema hit Arthur Christmas and future superhero reboot The Amazing Spiderman will be landing in the LoveFilm catalogue in the next few years as on-demand rentals, these alongside classics such as Ghostbusters and The Karate Kid.
This lucrative team-up follows the movie company’s star-studded signings which includes other recent exclusives with Warner Brothers and Disney leaving American-based Netflix short of several big names when its own service arrives in the UK in 2012. Simon Calver, CEO of Amazon-owned LoveFilm says “The number of recent high profile deals we have secured means we are able to keep expanding the service, offering our members high quality films and TV and the ability to watch as much as they want for one low monthly price.”
LoveFilm started in 2002 as a DVD mail-out rental service and has since endeavoured to make an impression in the current market of digital on-demand video which pits it against rivals such as Blinkbox (recently partnered with Tesco), as well as Sky and Virgin Media’s own Box Office and FilmFlex services.