The Smart Watch market as a whole is estimated to have grown 457% by the end of 2015 and is expected to increase again by the end of 2016. Whilst Apple themselves have not released any official information on the sales figures of the Apple Watch, Chief Financial Officer Luca Maestri revealed that the Apple Watch was responsible for around $1bn in sales. (That’s one billion dollars, or approximately £640 million). That is quite an enormous amount of money even for Apple. Judging by the amount of money Apple has made from its sales it is quite believable that the company has taken over such a large market share.
It is not surprising that this amount of money has been spent on Apple Watches though, the lowest price one coming in at just under £500 and some versions of the edition going up to £14,000+. The Apple Watch is by far the most expensive product to come out of the California based company since its inception. We will wait for further details on the growth of the Smart Watch market. There is no doubt that the Smart Watch market will continue to grow as they become more affordable and from alternative providers, such as Samsung. As always, time will tell.
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